Our Story

Our Team

Beauty with a Purpose

SIMPLEDX was born from a simple belief: that beauty products should be both luxurious and responsible. Founded in Los Angeles in 2019 by beauty industry veterans, we've built a brand that puts quality, sustainability, and ethics at the heart of everything we do.

From our organic ingredients sourced from sustainable farms to our recyclable packaging, every decision we make is guided by our commitment to the planet and the people who call it home.

50K+
Happy Customers
150+
Products
98%
Natural Ingredients

Meet Our Team

The passionate people behind SIMPLEDX

Victoria Rose

Victoria Rose

Founder & CEO

Emily Chen

Emily Chen

Head of Product

Maya Johnson

Maya Johnson

Creative Director